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Mobile

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Mobile App for Complex Multi-Sided Saas

Mobile App for Complex Multi-Sided Saas

Adventus

Adventus had built a powerful platform connecting students, agents, and institutions—but the experience hadn’t kept pace with how people actually work: mobile, fast, and always on.

Problem

Adventus’ platform was seeing low adoption across both students and agents, despite strong underlying capability.

Both audiences were highly mobile—managing work and communication on their phones throughout the day—yet the experience was entirely desktop-centric, with no responsive interface or dedicated mobile experience.

Adventus was missing a significant opportunity to boost user engagement and satisfaction.

Key Challenges

  • Defining a focused mobile feature set without losing core value.

  • Prioritising high-impact workflows over replicating the desktop experience.

  • Balancing multiple stakeholders (students, agents, institutions).

  • Procuring and managing outsourced mobile development.

Approach

We didn’t just “port to mobile”—we rethought the experience around speed, clarity, and flow.

1. Design for momentum

  • Applications are long and complex. The goal was to keep users moving.

  • Break down workflows into manageable steps

  • Reduce cognitive load at each decision point

  • Make progress visible and continuous

2. Make communication immediate

  • A multi-sided platform only works when information flows.

  • Real-time chat between students and counsellors

  • Notifications to reduce lag and uncertainty

  • Clear status visibility across applications

3. Bring critical actions into the moment

  • Remove the need to switch context or delay tasks.

  • Scan and securely upload PI documents directly from mobile

  • Manage applications and profiles in one place

  • Enable self-service wherever possible

4. Design for multiple users, not just one

  • Every decision considered the ecosystem: students, agents, institutions.

  • Shared visibility across stakeholders

  • Consistent interaction patterns across roles

  • Reduced back-and-forth through better system clarity

My Role


Owned

Led

Contributed to

  • End-to-end product design for the mobile experience

  • UX strategy for simplifying complex, multi-step workflows

  • Experience direction across a multi-sided platform

  • Cross-functional collaboration across product and engineering

  • Translating business and operational complexity into usable systems

  • Visual design system evolution

  • Feature shaping and prioritisation

  • Continuous optimisation based on usage and performance data

Outcomes

Faster, more efficient journeys

  • ~45% reduction in session time

  • ~50% improvement in load performance

Higher completion and conversion

  • 52% of applications completed via self-service

  • Significant drop in incomplete applications

Stronger engagement and communication

  • 18,000+ chat sessions between students and counsellors

  • 1,000+ direct interactions enabling faster support

The net effect: less friction, faster decisions, and better outcomes across the platform.