I’m a design leader and hands-on practitioner with 20+ years’ experience working at the intersection of product, experience design, branding, and digital technology. My background spans interaction design, 15+ years leading a UX consultancy delivering digital strategy and product experience, and recent leadership roles in product-led, AI-first SaaS organisations.

I began my career focused on how people navigate and make sense of complex digital systems. This approach still shapes how I work today, grounding strategy in real user behaviour and practical decision-making.

I’ve worked closely with founders, executives, and product teams to shape digital products, build and lead design capability, and deliver AI-enabled experiences. My strength lies in helping organisations move from ambiguity to clear direction while delivering thoughtful, high-quality product experiences.

I’m drawn to work where trust, partnership, and long-term outcomes matter. Especially where I can help organisations adopt new technologies thoughtfully and responsibly.