With 20+ years as a design practitioner, I help teams navigate ambiguity, make confident decisions, and turn complexity into simple, useful outcomes.

Design Leadership

Established and led product design capability within growing SaaS organisations, building teams, introducing research and design practices, and shifting product development toward more user-centred, outcomes-driven decision-making.

Product & Experience Design

Hands-on design of complex digital products, including design systems, information architecture, product redesigns, and large-scale interface improvements.

AI-Enabled Products

Led the design of AI-powered product experiences at an AI-first SaaS organisation, including conversational interfaces and productivity-focused workflows that reduce time spent on research, drafting, and repetitive tasks.